Services

Sales Development

• Channel targeting
• Channel intelligence
• Sales force optimization
• Compensation planning/structure
• Enablement training - product/sales skills
• Co-op/MDF funding programs
• Demand generation
  

Profitability Management/Operations

• P&L Analysis/recommendations
• Spend management/reverse auction
• Sales OPS processes/development
• Revenue Modeling for new lines or partnership expansion
• Manage existing channels
• Identify new opportunities
• POS review/management
• Channel inventory management

Product Marketing/Branding

• Brand/ identity development
• Route-to-market strategy
• Market requirements analysis and product spec definition
• Product design research/focus testing
• Competitive analysis and recommendations
• Packaging/research/define/design/execution
• PR planning/execution
• Macro/Micro statistical modeling

Channel Marketing/Programs

• Channel/customer segmentation
• Reseller/retailer tools/resources
• Marketing communications
• Event/tradeshow planning
• In-store merchandising
• On-line merchandising and advertising
• Attach programs/online demos/promotions/partner leverage
• Loyalty/incentive programs
• Collateral
• Point of purchase displays/ePOP
• Category management planning and design

Research/ Predictive Analytics

• Market intelligence
• Research projects
• Focus groups
• Online surveys
• Qualitative/quantitative research
• Customer satisfaction surveys
• Competitive analysis
• Customer needs analysis

Marketing Resource Management

• 3rd party assessment/management